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Present a transparent path to purchase to each visitor through navigation bars, simple info architecture, and promptly-placed call-to-actions. By minimizing the cognitive load at each step towards a buy order, you improve chances of conversion. After you are done with the preliminary design, audit each page to determine the place you probably can remove friction and add further delight to improve your retailer conversion charges. Don’t treat an About Us web page as an afterthought, especially should you’re in B2B ecommerce — 52% of business buyers say one of many first issues they wish to see on the vendor web site is the About Us page.