The Google Advertisements Playbook

Contextual advertising can deliver nice results for advertisers and customers. For shoppers, they’re seeing ads of curiosity to them and the topic about which they’re presently reading. And, as a outcome of advertisers know that the advert is related to the content material of the web page, they know they’re marketing to a captive audience. Banner advertisements appear on nearly every website you visit, come in several sizes and shapes, and are placed in varied slots all around a web page.

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